Consumer & Business Email List
The United States has one of the largest, most robust markets in the world. This is a country that, for decades, has experienced steady growth of its population and economy, and is a powerhouse on the world stage when it comes to being a consumer. In other words, no country in the world currently has the collective “buying power” of the businesses and the general public of the United States. When you’re a big hit here, the rest of the world can sometimes feel like a happy bonus.
But tapping into a market as big as the United States can be daunting, even when you live and operate in the country. And for some, the United States may not be enough for certain products or services. In these instances, there’s a need to reach out to the right audience, with the right interests, or, in some cases, trying to hit as many people and business as possible. Either way, it’s a massive effort, but Sprint Data Solutions Worldwide Marketing Can help.
The Sprint Data Solutions Worldwide Marketing Origin
Sprint Data Solutions Worldwide Marketing is a completely American owned and operated business. The company was the idea of a disabled veteran who served with honor to protect the country, then decided to help that country’s economy grow by assisting its businesses. That effort first got underway in the hometown of Las Vegas, Nevada, helping the businesses there to reach out to the markets they wanted to contact. Steady, continual success in this venture resulted in the growth of the company. Today, Sprint Data Solutions Worldwide has grown from the idea of one person to a staff with a combined total of over 50 years of marketing and promotion experience.
Sprint Data Solutions Worldwide Marketing got its start before the mass adoption of digital marketing techniques. Direct mail in the ‘analog era” was one of the most crucial forms of marketing, but also the most effective and effort-intensive. Sprint Data Solutions Worldwide got its start learning fundamental lessons in this segment of the market that would positively affect every other service it offered going forward.
Today, Sprint Data Solutions Worldwide Marketing has grown to offer a range of different products and services. Direct mail is still an essential cornerstone of the business, but digital marketing techniques like email now accompany it. The scope of the service has also greatly expanded to every state in the union, including Hawaii and Alaska, as well as the rest of North America, including Canada and Mexico. The business now serves even countries across the Atlantic, like France.
Marketing Is About Efficiency
There are two ways to market a product or service, and Sprint Data Worldwide Solutions offers both. The first, most straightforward and easiest, but also more expensive, is the mass-market approach. With this strategy, the goal is to get a message out to as many people as possible. It’s a roll of the dice that bets on the fact that even if most people won’t find a product or service relevant to their needs, the sheer scale of people approached will guarantee some will find it suitable and will respond. This tactic is generally more effective with lower cost, general consumer items, such as fast food, or retail consumer electronics like smartphones, for example.
The other strategy is targeted marketing. Using this method, the tactic is to ignore demographics that are unlikely to need a product or service and target those people for whom the business offers are relevant. Someone with no babies in the home, for example, will have no need or interest in diapers. But if a home is known to have a newborn baby or toddler, there is still an active interest in diaper products, and so being approached with baby-related products or services, such as diapers, has a much higher chance of engagement and positive response.
In other words, there’s more of a chance that people will respond to targeted marketing if you take the time to find out who needs the product or service you offer, then reach out to them.
Find The Right Market
Mass-market strategies are “easy” in the sense that all you need is a big list of names with contact details, such as mailing addresses, phone numbers, or email addresses. Any other characteristics don’t matter; the important thing is contact details are current, and the bulk of investment comes from acquiring such a huge amount of contacts and then investing in marketing to reach them.
Targeted marketing, however, requires a bit more finesse, and this is where Sprint Data Solutions Worldwide Marketing excels. The company not only accumulate names and contact details but has a rigorous process, including machine learning technologies, that can filter and categorize these lists into relevant demographics based on the needs of the client. The lists are compiled through a variety of different methods, such as attendance at specific events, subscriptions to surveys, and even participation in contests and lotteries. This means that our clients can choose from over 400 types of marketing and demographic characteristics, such as:
- Firearms enthusiasts
- Liquor enthusiasts
- Political donations
- Charity donations
- Angel investment
- Marijuana use
- Auto detailing and clean up
- Stage and concert attendance
- Mountain biking
- Bookstore owners
- Nutrition bars
- Child daycare
- Vaping enthusiasts
- Cooking enthusiasts
- Science fiction enthusiasts
- Stamp collectors
And many, many more. With more precise data about your target market, a business can craft better marketing and promotional materials, as well as enjoy a much higher rate of response and sales.
We Can Help
Sprint Data Solutions Worldwide Marketing has extensive lists in a variety of different categories and demographics. We can also help with additional services to assist you in the actual marketing effort. If you have no experience with direct mail, for example, we offer a turnkey direct mail solution that guides you through every step of the process. We can help you plan and conceptualize the actual material, source printers for printing it and then finally help you distribute it.
If you want the business and consumer email lists that can make a difference to your business, contact us today.